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1 Jan 2019

Aquaman Makes $750m In Worldwide Box Office Thanks To Mainly Female Audience

Ok, so Justice League and Batman V Superman: Dawn of Justice didn't get the best reviews or blockbuster figures but DC Entertainment has made a stunning comeback in the movie world, thanks to its new superhero hit Aquaman.

The film has made a jaw-dropping $748.8 million (£586 million) at the global box office in a glorious successful opening weekend, raking in $67 million (£52 million) - but there's a very interesting statistic at the heart of its success: unusually for a superhero movie, a significant portion of the audience comes from women over the age of 25.

Yes, according to figures compiled by Screen Engine/ComScore's PostTrak, and reported by Deadline, men are buying a notably smaller percentage of tickets to see the Atlantean hero on the big screen.

They reported that it's the mums in the audience that are out-numbering the dads at viewings of the blockbuster with 52 percent to 48 percent, respectively.
What's more, 82 percent of women are reported to have enjoyed the film compared to only 60 percent of men.

So what's the reason for this? Back in 2015, reports emerged that the gender gap in comic fandom was narrowing, so this could be a factor - although doubtless some will suggest that star Momoa, who broke through in Game of Thrones, is a Very Handsome Man, which can't have hurt the movie's prospects.

It seems the film has fought its way through a whole host of selective reviews with Rolling Stone calling it 'shameless silliness' and the New York Times saying whoever made the movie shouldn't have bothered.

Peter Travers from Rolling Stone wrote: "Aquaman is a mess of clashing tones and shameless silliness, but a relief after all the franchise's recent superhero gloom.

Wesley Morris of The New York Times gave the film the following trident skewering: "No wonder he [Momoa] rarely seems excited to be here. There's nothing to be excited about.

"Aquaman is so much like parts of Thor and Black Panther and Avatar and The Jewel of the Nile and so reliant upon an ancient British legend that you don't know why the people who made this movie bothered."

It seems director James Wan was not feeling the love here.

Either way, the movie could certainly be classed under RogerEbert.com reviewer Jim Emerson's 'critic-proof' theory.

When he described it, he said: "Whether somebody 'likes or dislikes' something is not something anyone else can do anything about, and therefore is not a fit subject for criticism."

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