The American model has put her name to something called Whitenicious X Blac Chyna Diamond Illuminating & Lightening Cream.
Chyna has used Whitenicious dark spot corrector for a number of years for her hyperpigmentation, a rep tells TMZ.
The cream description adds: “Whitenicious X Blac Chyna collection was created for women of all skin tones and types who want to regain their youthful glow. Every crystal on the jar is a reminder of the diamond beauty inside everyone”.
Blac Chyna believes that being photo-ready even without makeup means being dark spot free, hyperpigmentation free and younger looking. The cream also claims to preserve the complexion and “lighten without bleaching skin out.”
In an Instagram post, Chyna encourages people to join her for the cream’s launch in Lagos, Nigeria on Sunday.
However with black women encouraging a natural movement, including Black Panther actress Lupita Nyong’o, who often talks about overcoming struggles she had as a child accepting her dark skin and embracing her natural hair, Chyna’s cream seems to many, a step back.
Black women took to Twitter to criticise the cream for being an abject rejection of their natural beauty, and they argue it posits a western notion of beauty as superior to all other forms of beauty.
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