BREAKING NEWS

Metro

World

Spiritual

8 Mar 2018

Coca-cola Plans To Launch Its First Alcoholic Drink

Coca-Cola is planning to produce an alcoholic drink for the first time in the company’s 125-year history – with an alcopop-style product in Japan.

It is keen to cash in on the country’s growing taste for Chu-Hi – canned sparkling flavoured drinks given a kick with a local spirit called shochu.

The product is typically between 3% and 8% alcohol by volume.
A senior Coke executive in Japan said the move was a “modest experiment for a specific slice of our market”.

“We haven’t experimented in the low alcohol category before, but it’s an example of how we continue to explore opportunities outside our core areas,” said Jorge Garduno, Coca-Cola’s Japan president.
It was unlikely the drink would be sold outside of Japan, he suggested.

Chu-Hi – an abbreviation for shochu highball – has been marketed as an alternative to beer, proving especially popular with female drinkers.

Japan’s big drinks firms including Kirin, Suntory and Asahi all have varieties of the drink, and continue to experiment with flavours.

The most popular flavours are strong citrus ones such as grapefruit or lemon, but the drink can also be made with other fruit flavours like grape, apple and peach.

THINK YOUR FRIEND WOULD BE INTRESTED? SHARE THIS STORY USING ANY OF THE SHARE BUTTON BELOW ⬇

PLACE YOUR TEXT ADVERT BELOW:>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

Loading...

SHARE YOUR STORY WITH US VIA EMAIL: INFO@247NIGERIANEWSUPDATE.CO

RECEIVE NEWS VIA OUR WHATSAPP, KINDLY TEXT +234 701 056 0394 TO ADD YOU

CLICK HERE TO JOIN US ON OUR YOUTUBE CHANNEL FOR NEWS UPDATE

CLICK HERE TO JOIN US ON TWITTER FOR INSTANT NEWS UPDATE: @247NGNEWSUPDATE

CLICK HERE TO JOIN MILLIONS AROUND THE GLOBE TO READ NEWS ON OUR FACEBOOK FAN PAGE

FOR INSTANT UPDATES ON INSTAGRAM CLICK HERE

RECEIVE INSTANT NEWS UPDATE VIA OUR BBM BROADCAST: D3EDEFDF

Post a Comment

 
Copyright © 2015 247 Nigeria News Update
Website by Tech Guardian